Job Vacancy as a Senior Marketing Manager

IBM Malaysia

Job Responsibilities:

1. Utilizes marketing intelligence and data analytics to recommend strategy for segmentation and coverage; perform as a marketing consultant to the Territory team; actively participates in the selection of high value customers.
2. Supports the development of the GB Enterprise Account Plans and Territory Business Plan.
3. Utilize market intelligence (industry trends, competitive profiling, propensity to buy models, IT opportunity spend) and data analytics to determine target audience for program executions, and shares insights with the aligned programs.
4. Builds the local Territory Marketing Plan, and provides key extracts to the aligned program teams for execution.
5. Participates in a cadence with Regional Sales Leaders/Regional Marketing Leader to ensure program linkage to the territory.
6. Manage pipeline gap analysis to drive optimal routes to market execution, highlighting gaps and providing insightful corrective actions and identifying sales plays and marketing programs to close the gaps.
7. Manage next quarter pipeline build; partners with aligned programs to address gaps.
8. Manage sales enablement for the territory leveraging industry, marketing programs and sales plays to increase seller productivity.
9. Engage with brands & channel teams on offerings suitable for customer segment.

Job Requirements:

1. Degree in marketing or equivalent.
2. Minimum 5 to 10 years experience in marketing management, applied knowledge of IT, channels or market development.
3. Possess leadership, adaptability, entrepreneurial spirit.
4. Applicants should be Malaysian citizens or hold relevant residence status.

Join IBM and carve a career path to match your skills and aspirations. If you have the drive, we can help you stay in demand in today's dynamic business world.

Interested candidates, kindly please Apply Online or submit your online application via our IBM career website portal at:

http://www.ibm.com/employment/my

only shortlisted candidates will be accepted

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Job Vacancy as a Senior Marketing Manager
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